As you head into this weekend, whether for some much needed sun and fun, a few more days of rain, or just some “you” time, we wanted to share some news and insights on exciting developments and trends. And in the classical brainstorming tradition of borrowing ideas, instead of coming up with a list of insights, we found a great newsletter did it for us!
Trendwatching.com just released their May 2009 newsletter, reviewing 15 of its top consumer trends and businesses that are tapping into them. Some of the ideas are particularly exciting…like a few that might just breathe life into newspapers and magazines. Mine is a new initiative that allows readers to create a magazine based on content from various publications, including Time, Sports Illustrated, Food & Wine, Real Simple, Money, InStyle, Golf, and Travel + Leisure. The Local is an aggregation of local news that the New York Times is offering for specific neighborhoods and areas. As we become a global community, is the answer for newspapers and magazines to become hyperlocal?
Take a look at all the ideas presented here and maybe there’s a niche with your name on it. We’re particularly excited about Baker Tweet, which allows bakers to use Twitter for alerting tech savvy customers when a fresh batch of warm bread, cookies, and treats are available. Now that’s a tech trend we can sink our teeth into!