It worked for other brands ‘gone wild’, so we at the I Open Lab want to encourage you to make your ideas go wild! While we do mean take the tops off the ideas, ahem…it’s only in the PG meaning of the term.

Recently we introduced a key idea-do: saying no to no. Another one is to go wild with your ideas. As long as we aren’t saying no to no, why don’t we also go a far as possible with our ideas? If you can make your ideas bigger than ever before, even if you come up with impossible ideas, this can help you make breakthroughs happen. It’s much easier to tame a wild idea and use pieces of it than to build up a smaller idea. This can also be used for making a wish list, which we’ve worked on in earlier posts. If you made a list of things you wish you were doing better, what if you bumped up those wishes and made them even bigger? Instead of wanting a promotion to make more money, maybe you really wish you were the boss and that you were opening your own company. Instead of saying you want to get your book published, what if you said you wanted to be the next JK Rowling? And if you’re starting a company and just trying to get by, what if you said you wanted to build a global brand and be number one?

Just as a lot of us might not have been taught the tools for brainstorming, some of us might also have trouble saying what we really want. Perhaps it sounds too arrogant, or perhaps you might be afraid of setting yourself up for failure, but if you look at your wishes and go wild with them, it might help you uncover some insights into what you’re truly trying to accomplish. And after all, until we have the right question in front of us, we’ll be hard-pressed to come up with the right answers.

So keep saying no to no, and go wild! They’re just ideas and there’s not harm in making them as big as possible!