You’re just three steps away from your next breakthrough. Each project at the I Open Lab involves working through these steps to get you to your goal.

Step 1 – I

Before coming up with the right answers, it’s critical to know you’re asking the right questions. In this step we look for insights and information about what you’re trying to do, from harnessing your company’s vision, to exploring consumer behavior to inform concept development, to simply making sure you’re heading in the right direction.

Step 2 – Open

After grounding the project in the insights gained from the first step, we’ll be able to lead you through ideation techniques that will generate scores of ideas, names, and strategies. Using time-tested techniques to pull the ideas out of insights ensures that not only will you come up with a lot of ideas; you’ll come up with a lot of GOOD ideas.

Step 3 – Lab

A good idea is only an idea until it’s put into action. Once we’ve generated ideas, we take the best ones and make them better and then put them into action. We’ll provide a map for how to make an idea a reality, including final goals and what you can do tomorrow to start getting there.

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Our process is applicable to a range of challenges including:

Click here to contact us for more information and to discuss how we can help you. info@iopenlab.com