Case Studies

Anthony Geraci M.D. wanted to develop a brand for his neurology practice that was unique and represented his vision. After thoroughly exploring that vision using creative and projective ideation techniques, we developed a name for the practice that encompassed the brand vision and evoked positive imagery for patients and physicians. As an extension of the practice name, we developed product and service offerings that reinforced the brand.

From creating the next wave in body wash to exotic drinks for the under and over 21 sets to new productions for theater and television, our team’s experience spans a range of categories. The I Open Lab brings business to creativity and creativity to business.

Client List

Allied Domecq
Axis 360
Ben and Jerry’s
Campbell’s
Club Med
Coney’s
Coca-Cola
DeVries Public Relations
Easy Street Retail Clothing
Geraci Medical
Ginger Creative Theater Merchandise
Halls
Hellmann’s
Ingenious Mind
Jerome Sirlin Design
Johnson & Johnson
Lancaster Coty
Lipton